Campaign governance rules

These policies govern what your AI agents can do automatically, what requires your approval, and what is blocked entirely.

Budget change protection

Trigger: Budget increase > 30%

Requires your approval

Protects against aggressive AI budget scaling. When your AI agent proposes increasing a campaign budget by more than 30% in a single action, the change is held for your approval — the campaign continues at its current budget until you decide.

High-performing campaign protection

Trigger: Pause campaign with > 50 conversions

Blocked — human decision required

Protects your best campaigns from automated pause. If your AI agent attempts to pause a campaign with more than 50 conversions in the active period, the action is blocked — only you can pause a proven campaign.

Bid strategy optimisation

Trigger: Any bid strategy change

Approved — executes immediately

Bid strategy adjustments are pre-approved. Your AI agent can execute bid strategy changes immediately — every change is recorded in the governance ledger for full audit traceability.

Campaign launch tracking

Trigger: Any new campaign launch

Approved — recorded for audit

New campaign launches proceed automatically. Every launch is committed to the governance ledger with a traceable record of what went live, when, and under which policy — so your team always has a full launch history.

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